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Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.

You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, you’ll be prepared to conduct market research, analyze trends, or develop a new product or service. You’ll learn to think “big picture” as you create marketing strategies to develop the sales revenue for your firm.

Krannert graduates are prepared for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations in companies like Nielsen, PepsiCo, General Electric, Amazon, Deloitte, and Eli Lilly.

Plan of Study

Marketing Webpage

Transfer to Marketing

Purdue admits to individual majors. Transfer students must meet Purdue's overall transfer criteria, as well as any major-specific requirements. Before you apply, check the closed programs page to confirm this major is open to transfer students. If it is, refer to the information below for major-specific transfer criteria.

Minimum GPA: 3.5

Additional Requirements: Must have a grade of B or better in a college-level calculus class.

Contact Information

Matthew Knight, Director of Recruitment
(765) 494-4343

Krannert School of Management

Careers in Marketing

Job titles of recent Krannert Management graduates:

  • HR associate manager for a consumer products company
  • Financial analyst at a global pharmaceutical firm
  • Marketing coordinator for a media services provider
  • Strategic manager for an international electronics company

Job titles of recent Krannert graduates:

  • Marketing analyst for a global performance marketing firm
  • Marketing manager for a US-based IT security consulting firm
  • Marketing representative for a global agricultural machinery manufacturer
  • Marketing analyst for a global signal transmission manufacturer
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