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Management (General)

Management is all about analyzing problems and developing practical solutions. To do this effectively, you need a solid foundation in each of the functional areas throughout the business and the soft skills required to effectively communicate with and motivate employees.

The General Management major deepens your “big picture” thinking by equipping you with tools to analyze the business environment and your position in it, whether you are an entrepreneur, a small or midsize business, a large corporation, or a division of a large corporation. The major prepares you to identify good opportunities and directions in which to take your organization. Finally, the major teaches you how to translate your vision into practical decisions about human resources, business processes, technologies, new products, customer relationships and helps you to effectively convey your vision and motivate others around you.

The General Management major also hones your critical thinking, analytical, and communication skills. It helps you to cross boundaries and effectively collaborate with finance, accounting, marketing, and other functional specialists. Students who major in management may add minors and concentrations that emphasize particular specialties such as Consulting, or Technology, Innovation, and Entrepreneurship.

Our graduates pursue many different career paths. Some start in corporate management rotational programs, as account executives or as project managers. You will find Krannert management graduates in companies like Boeing, General Motors, Amazon.com, and Target. Others choose exciting careers in management consulting, working for companies like West Monroe Partners and Accenture. Others join small firms or entrepreneurial startups, in some cases managing and upgrading their family businesses.

Krannert People: Jennifer Martinez

portrait of Jennifer Martinez

When Jennifer Martinez graduated from Purdue’s Krannert School in May 2017 with a BS in finance and management, a concentration in management information systems, and a job offer from Accenture in hand, it didn’t take long for her to return.

After traveling to Greece, Italy, China, France, England and more over the summer — trips inspired by a friend’s study abroad experience in Spain ­­— she returned to West Lafayette to mentor new Purdue students, lingering on campus until the week before starting her career as a management consulting analyst in the New York City offices of Accenture.

After all, family comes first, and Martinez has now extended hers to include Krannert and the entire Purdue community.

As a young Latina from a small suburb in Indiana and the first in her family to attend college, she initially found herself drawn to West Coast schools until one of her early mentors suggested her interests in business and engineering might be a better fit for Purdue.

She visited campus and met Darren Henry, Krannert’s director of diversity initiatives and the Cornell A. Bell Business Opportunity Program (BOP).

“He told me about the legacy of BOP, the amazing alumni it had produced, the summer program and the scholarship. After giving it some thought, I decided to accept,” Martinez says. “BOP is honestly what brought me through the door.”

She felt the impact of the summer program almost immediately. “Earning 11 credit hours as a ‘pre-freshman’ before starting the fall semester really put me ahead of my peers,” she says. “It helped me flesh out my inexperience, jet-fuel my progression as a student and put me on a path to success.”

She also found a home at Purdue’s Krannert Mentoring Program, which spurred her to join numerous other student groups at Krannert and across campus. Her extracurricular highlights include more than 10 business plan competitions and internships at Travelers Insurance, Cummins and Accenture.

In addition, Martinez participated in numerous mentorship programs at the University and nonprofit organizations in the Lafayette-West Lafayette area.

“I believe success is better achieved when achieved together, so I am determined to extend a hand to hard-working people just as my mentors did for me,” she says.

She is particularly proud of her work to help foster and maintain an environment of diversity and inclusion. Among her most memorable experiences was serving as president of the Purdue chapter of Ascend, a national organization dedicated to enabling its members, business partners and the community to leverage the leadership and global business potential of Pan-Asians.

“I’m focused on creating influence, whether it’s on a small scale within the community or on a national and global scale,” she says. “Ascend was a perfect opportunity for me learn what it takes to be a leader and how to manage a team.”

Although she’s only a few  years into her professional career, Martinez is optimistic about her future and eager to share her success with others.

“I am so excited and grateful to have come this far,” she says. “I recommend Purdue and the Krannert School to motivated, rising leaders. It’s a warm community with a technical and research background that merges perfectly with business, which is very powerful combination. It’s a great place to be.”

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Plan of Study

Management (General) Webpage

Transfer to Management (General)

Purdue admits to individual majors. Transfer students must meet Purdue's overall transfer criteria, as well as any major-specific requirements. Before you apply, check the closed programs page to confirm this major is open to transfer students. If it is, refer to the information below for major-specific transfer criteria.

Minimum GPA: 3.0

Additional Requirements: Must have a grade of B or better in any college level calculus class.

Contact Information

A.J. Frigo
(765) 496-0264

Krannert School of Management

Careers in Management (General)

Job titles of recent Krannert Management graduates:

  • HR associate manager for a consumer products company
  • Financial analyst at a global pharmaceutical firm
  • Marketing coordinator for a media services provider
  • Strategic manager for an international electronics company

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