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Management (General)

In business school, students learn how to manage a business. But there are so many different types of businesses! How can you learn everything you need to know? A business is the network that links together all the talent and knowledge needed to produce the desired result. The business can be one person—a proprietorship with one person working. Or the business could be a multi-national organization that includes people who don’t even speak the same language. The trick in managing a business is to know how to effectively bring people together to accomplish the goal

The General Management major deepens your “big picture” thinking by equipping you with tools to analyze the business environment and your position in it, whether you are an entrepreneur, a small or midsize business, a large corporation, or a division of a large corporation. The major prepares you to identify good opportunities and directions in which to take your organization. Finally, the major teaches you how to translate your vision into practical decisions about human resources, business processes, technologies, new products, customer relationships and helps you to effectively convey your vision and motivate others around you.

The General Management major also hones your critical thinking, analytical, and communication skills. It helps you to cross boundaries and effectively collaborate with finance, accounting, marketing, and other functional specialists. Students who major in management may add minors and concentrations that emphasize particular specialties such as Consulting, or Technology, Innovation, and Entrepreneurship.

Our graduates pursue many different career paths. Some start in corporate management rotational programs, as account executives or as project managers. You will find Krannert management graduates in companies like Boeing, General Motors,, and Target. Others choose exciting careers in management consulting, working for companies like West Monroe Partners and Accenture. Others join small firms or entrepreneurial startups, in some cases managing and upgrading their family businesses.

Plan of Study

Management (General) Webpage

Transfer to Management (General)

Purdue admits to individual majors. Transfer students must meet Purdue's overall transfer criteria, as well as any major-specific requirements. Before you apply, check the closed programs page to confirm this major is open to transfer students. If it is, refer to the information below for major-specific transfer criteria.

Minimum GPA: 3.5

Additional Requirements: Must have a grade of B or better in a college-level calculus class.

Contact Information

Matthew Knight
(765) 494-4343

Krannert School of Management

Careers in Management (General)

Job titles of recent Krannert Management graduates:

  • HR associate manager for a consumer products company
  • Financial analyst at a global pharmaceutical firm
  • Marketing coordinator for a media services provider
  • Strategic manager for an international electronics company
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