Retail Management

College of Health and Human Sciences

Retail management prepares students for careers in merchandising, management, and/or marketing consumer goods and services in traditional retail settings and e-commerce environments. Students have the opportunity to study abroad in the retail industry or complete the fashion merchandise management program at the Fashion Institute of Technology (FIT) in New York City during the junior year. FIT courses are applied to bachelor’s degree requirements at Purdue, and they result in an Associate of Applied Science degree upon satisfactory completion. 

Job opportunities are excellent in marketing, consumer relations, advertising, market research, sales, publicity, and merchandising analysis.

Retail Management Website

Plan of Study


Related Career Interests


Marketing, Advertising, Communication and Writing

Careers in Retail Management
  • Sales promotion
  • Public relations manager
  • Communication specialist
  • Human resources
  • Consumer service manager
  • Corporate training specialist
  • Human resources director
  • Marketing director
  • Merchandiser
  • Sales manager
  • Sales promotion specialist
  • Store manager
  • Buyer
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