Public Relations and Strategic Communication

College of Liberal Arts

*Regardless of communication major of interest, choose "Communication (pre)" on the undergraduate admission application.

The Communication curriculum begins with a thorough introduction to the historical, philosophical, and theoretical foundations upon which all communication activity is based. Students begin in Pre-Communication, and after successfully completing three required Pre-Communication courses with a 3.0 GPA or higher, may proceed to the upper-level General Communication major or select a major in:

  • General communication* - instead of focusing on a particular area, students may choose to study communication in general.

  • Corporate communication* - focuses on the theory, concepts, and skills necessary to understand how communication functions in and between organizations; provides background in organizational development, communication training, personnel placement and assessment, supervision and management, labor relations, or internal communication systems development.

  • Human relations* - develops students' ability to analyze communication context, solve communication difficulties, and build productive relationships - both personal and professional. The concentration includes courses focused on managing conflict, providing support, leading and influencing others, and presenting oneself effectively.

  • Mass communication* - includes courses in professional and journalistic writing and news as strategic communication; the symbols created by mass communication and the role of mass media in society; and the translation of theory into media production in telecommunication areas such as video production, editing, and programming.

  • Public relations and strategic communication* - includes topics in PR (persuasion, public relationships, and image repair); advertising theory and practice; reasoning, persuasion, and controversy; and the inter-related PR and advertising areas of a public communication campaign.

Public Relations and Strategic Communication Website

Plan of Study


Related Career Interests


Marketing, Advertising, Communication and Writing

Public Service or Social Sciences

Careers in Public Relations and Strategic Communication
  • Advertising
  • Professional sales
  • Marketing
  • Management
  • Customer service/employee relations
  • Recruitment
  • Reporting
  • Editing
  • Promotion
  • Publicity
  • Public relations
  • Writing
  • Lobbying
  • Fund-raising and development
  • Media production, editing, or performance
  • Personnel placement, training, and evaluation
Transfer to Public Relations and Strategic Communication
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