Marketing

Marketing students learn to identify and analyze consumer behavior to maximize a product’s impact.  Krannert students in marketing build on their strong analytical skills and creativity to find innovative solutions. 

Students study brand management, advertising and marketing analytics as well as general management principles to build a well-rounded understanding of marketing’s role in business.

Marketing Website

Plan of Study

Marketing, BS

Related Career Interests

Careers in Marketing

Job titles of recent Krannert graduates:
• Marketing analyst for a global performance marketing firm
• Marketing manager for a US-based IT security consulting firm
• Marketing representative for a global agricultural machinery manufacturer
• Marketing analyst for a global signal transmission manufacturer

Transfer to Marketing

Purdue admits to individual majors. In addition to meeting overall Purdue transfer criteria, such as minimum high school course requirements, applicants must also meet major-specific requirements. The major-specific criteria for this program are listed below. Students who meet or exceed these are the most competitive candidates for admission. Before applying, review the closed programs page to confirm your desired major is open to transfer students for your desired entry term.

Minimum GPA: 3.0

Additional Requirements: Completion of at least a college-level calculus course with a grade of C or higher.

Contact Information
Nanci Forney
(765) 494-4343
advising@purdue.edu

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